A giant just cloned your core feature. Free.

Today's warm-up: Commoditized by a Giant (Senior PM · Strategic Thinking)

An enterprise software giant just bundled a free feature that mimics your core functionality. Yours has more depth; theirs is “good enough” for casual users — with massive distribution. Your renewals and pipeline are suddenly at risk.

Engineering says you can't win a feature arms race: go deeper on advanced workflows, not broader. Sales wants deep integrations into the giant's ecosystem — become the add-on that makes their free tool better. Marketing wants an offensive campaign: the premium, expert-grade choice.

Cede the low end or fight for it?