6.8% monthly churn. 41% say "not worth it."

Today's warm-up: Churn Save Path (PM 2-5 Yrs · User Research & Empathy)

A D2C SaaS tool is losing 6.8% of subscribers a month. Exit surveys: 41% say “not enough value for price,” 22% say “confusing features.” Support sees users lost in advanced settings after every release.

Marketing wants targeted save offers at cancellation. Finance warns discounts must be controlled — you can't train users to churn for deals.

One move: in-app guidance, save offers on cancel, or simplify the plan tiers. What actually attacks the reason people leave?