20% of ARR walks in 8 weeks unless you ship

Today's warm-up: Enterprise Churn vs. Growth (Principal PM · Execution & Prioritization)

Your largest enterprise customer — 20% of your $25M ARR — threatens to churn in 8 weeks unless a specific security compliance feature ships. Meanwhile the board mandated 15% ARR growth, and the strategic initiative driving it consumes 80% of engineering bandwidth.

Sales says losing the account tanks Q3 and signals weakness to the market. The CFO says diverting resources jeopardizes investor confidence. Engineering says it's a lose-lose: pulling people delays growth by a quarter.

Save the whale or feed the growth engine? You can't fully do both.