12% adopted it. A $500K renewal says fix that.

Today's warm-up: AI Feature Adoption Lag (Senior PM · User Research & Empathy)

Your B2B platform's new AI dependency tracker launched two months ago. Adoption sits at 12% across 500 enterprise accounts — the Q3 target was 40%. Users say they're confused. And one critical $500K renewal hinges on hitting 30% by end of quarter. You have three sprints of dev runway.

The product specialist wants 1:1 onboarding sessions with key accounts. Design wants two sprints to simplify the UX and fix the error messaging. Marketing wants a full educational content blitz — webinars, guides, templates. Growth wants to A/B test onboarding flows and iterate on messaging fast.

One of these saves the renewal. The others burn your three sprints. Which one actually fixes adoption — and which just feels productive?